Download PDF Mass Communication Theories: Explaining Origins, Processes, and Effects By Melvin L. DeFleur, Margaret H. DeFleur
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Mass Communication Theories: Explaining Origins, Processes, and Effects By Melvin L. DeFleur, Margaret H. DeFleur
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- Sales Rank: #104549 in Books
- Published on: 2009-10-02
- Released on: 2009-10-02
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.10" w x 8.40" l, 1.60 pounds
- Binding: Paperback
- 380 pages
From the Back Cover
This book offers the following features:
- Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.
- Explores the historical and cultural events that shaped each theory, adding to our continued accumulation of knowledge and understanding of ways that mass communication plays a part in shaping both individual behavior and the features of our constantly changing society.
- Clear, jargon-free writing make the basic concepts behind the theories accessible to readers
- “Formalization” of theories, founded at the end of each chapter, provides clarity and moves mass communication theories into the realm of traditional scientific fields
About the Author
Melvin L. DeFleur, Boston University
Margaret DeFleur, Boston University
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