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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, by Dan Roam
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Product details
Paperback: 304 pages
Publisher: Portfolio; Expanded edition (February 26, 2013)
Language: English
ISBN-10: 1591842697
ISBN-13: 978-1591842699
Product Dimensions:
7.9 x 0.8 x 8 inches
Shipping Weight: 15.2 ounces (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
247 customer reviews
Amazon Best Sellers Rank:
#21,612 in Books (See Top 100 in Books)
I recently read a book (The three value conversations) that outlined approaches to showing people/organisations (your customers) value by creating, elevating and then capturing it. It delved into the world of powerpoint presentations and how we cannot have effective conversations. Our audience essentially takes in the start of the presentation and some part of the end; the middle is essentially forgotten.Back of the Napkin is the "how" and "why" of communicating with your customer, team or prospect. As the title suggests it is a very visual book with many images, acronyms and approaches on how to draw and have a conversation versus death by powerpoint. By traversing through the 6 "W" questions (i.e. What, Who, When, Why, Where and How), Dan Roam provides a stock set of templates on how to visualise this to provide impact in your conversation. Very well worth a read!Three key takeaways from the book:1. People like seeing other people’s pictures. In most presentation situations, audiences respond better to hand-drawn images (however crudely drawn) than to polished graphics; as long as you're credible that is2. Look, see, imagine and show is the four step process to getting visual. You don't need to be a phenomenal drawer because there are templated approaches for any situation3. Visual thinking is where it is at. We need to take advantage of our innate ability to see both with our eyes and our mind's eyes.
Like many books, "Back of the Napkin" seems to have begun with a brilliant very short concept that someone (correctly) thought would sell like hotcakes if padded out into a full-length book. The author really does present significant insights, but the irony is that they would have been best summarized literally on the back of a napkin, rather than dragging them out into full book form. So it reads like a 300-slide PowerPoint presentation advocating brevity.The sequel, "Unfolding the Napkin" (which I also read) is better thought out, serves more as a method, and contains more visual examples - but it still rehashes pretty much the same material as the first book in order to make its point, so reading both books was redundant in my opinion.
I took about a month and a half to convert a PowerPoint presentation into hand-drawn, anthropomorphized illustrations using "Back of the Napkin" (BOTN) tools.Fair amount of work, but wonderful, wonderful insights into how to "say" what I was trying to "say" in my slick PowerPoint slides. The book and tools hold your hand into much greater understanding and appreciation of how people think and receive information - and how thinking through the situation/opportunity/challenge using the BOTN methodology makes things clearer to both presenter and presentee.
This is a book about using graphic illustrations to communicate. It has scores of illustrations, most of them simple, many of them cute, all of them hand-drawn. The author wants to teach us how to use graphics and his copious use of graphics helps make the point. Unfortunately, however, the illustrations are printed in a book format that is too small. The physical size of the printed pages is 6 1/2 x 7 with wide margins whereas a more typical page size (a book grabbed at random from a stack on my desk) is 6 x 9. Everything about this book is too small, including the type font. The difficulty in reading the illustrations, many of which have short words and/or numbers packed into a small area around the graphic elements, distracts greatly from the flow of information. It actually had the effect on me of undermining the core idea of the book, that I should be communicating more through graphics. I propose rule #1 for graphic communications; graphics have to be easy to see and read if they are to have impact. The publisher (Penguin Group) and the author should be ashamed of themselves. The physical format they chose is oxymoronic relative to the subject matter and greatly diminishes the value of this book as a learning tool.
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